Book Marketing Strategist
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Your Book Deserves a Strategy That Matches Its Value

Most nonfiction books fail not because they are poorly written, but because they were never given a structured, intelligent marketing foundation.

I spent six years as a Marketing Manager at HarperCollins, working on hundreds of book launches. I later worked as Digital Marketing Manager at HubSpot, where I learned how to think in systems. Today I work with a deliberately limited number of nonfiction authors, building personalized outreach campaigns that connect books with the exact communities that need them.

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6+
Years at HarperCollins
100s
Book Launches
Big 5
Publishing Experience
Linda Grenelle
100s
Launches Managed
Formerly With
HarperCollins
HubSpot
Linda Grenelle
10+
Years Combined Experience
About Linda Grenelle

From the inside of publishing to the inside of your campaign

I spent six years as a Marketing Manager at HarperCollins, working on hundreds of book launches across nonfiction categories. I saw, over and over, the same pattern: brilliant books with real, hungry audiences that never found each other because the marketing stopped at ads, press releases, and influencer outreach.

I later worked as a Digital Marketing Manager at HubSpot, where I learned how to think in systems: audience segmentation, funnels, and the kind of outreach infrastructure that compounds rather than expires. I built my Book Marketing Strategist and Author Coach practice around a simple belief: nonfiction authors don't need more noise, they need to be introduced, personally, to the exact rooms their book belongs in.

Today I work with a deliberately limited number of nonfiction authors at any one time, and I reach out to many of my clients directly myself. Every relationship runs primarily through email: documented, accountable, and easy to revisit at any point in the campaign.

Nonfiction only. Every method built specifically for nonfiction authors.
Limited roster. A campaign built for you, not adapted from a template.
Direct outreach. I personally reach out to authors I believe in.
Email-first. Documented, traceable, and accountable.
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Services

A different campaign for every kind of author

No two nonfiction authors share the same audience, so no two campaigns I build look the same. Below is the full range of what I offer, from the flagship campaign that anchors most client relationships to the standalone deliverables that support it.

Flagship Service

Personalized Community Outreach Campaign

Where most book marketing stops at ads, PR blasts, and influencer pitches, this goes deeper: identifying the specific communities, organizations, clinicians, institutions, and online spaces that genuinely need your book, then building personal, researched outreach to each one. Every campaign is built from scratch around the author's book, audience, and goals. No templates. No spray-and-pray.

Phase 1

Foundation

A full audit of your Amazon listing, Goodreads profile, website, LinkedIn, and social presence. Everything is assessed before a single outreach email goes out.

Phase 2

Community Mapping and First Wave

Identifying untapped audience segments: professional associations, nonprofit organizations, clinical networks, academic institutions, corporate employee groups, and international markets. Launching the first wave of personalized outreach.

Phase 3

Follow-Up, Conversion and Second Wave

Following up on warm leads and converting interest into orders, reviews, bulk purchases, speaking invitations, or media placements, alongside a second wave of outreach to newly identified targets.

Phase 4

Amplification and Handoff

Documenting wins, amplifying momentum, and delivering a clear handoff guide so you can sustain what has been built well beyond the campaign itself.

Every campaign is priced individually based on your book, platform, and goals.

Social Media Management

For authors who need a consistent, credible presence but don't have the bandwidth to maintain one. I manage social media across Instagram, Facebook author pages, and LinkedIn: not generic scheduling, but content written in your voice, tied to real milestones, campaign wins, and audience-relevant themes.

Retention Packages

For authors who want to keep momentum alive after a campaign concludes. Ongoing, right-sized support so the relationships and visibility built don't go quiet, structured around what each author actually needs next.

Publishing Process Support

Beyond marketing, I help authors navigate the broader publishing process: positioning, platform-building, and the decisions that come before and alongside a launch, so marketing is not operating in isolation from the rest of your book's journey.

Campaign Add-Ons and Standalone Deliverables

Each of the following can be bundled into a full campaign or commissioned on its own.

Amazon Description Rewrite

Conversion-focused copy that actually sells the book to a browser who is on the fence.

Goodreads Profile Setup and Optimization

Full profile build-out, cross-posting support for existing reviewers, and Listopia placements.

Speaker Bio, Multiple Versions

Short, medium, and long versions tailored for conference programs, podcast intros, and directories.

Speaker One-Sheet

A clean, professional document that speaks for itself in a booking conversation.

Book Trailer / Sizzle Reel

Produced through a vetted video editor, tailored to your audience and campaign focus.

Media Kit

A full press-ready package for authors pursuing media, speaking, or institutional partnerships.

Email Signature

A small detail that does quiet, consistent work in every outreach email you send.

Award Submissions

Research, writing, and submission management for book awards relevant to your category and audience.

Course Adoption Outreach

Targeting professors, curriculum designers, and continuing education programs for assigned reading.

Bulk Purchase Campaign

Outreach to corporations, associations, and organizations that buy books in quantity.

KDP Republishing Support

For authors whose rights have reverted. Full transition to self-publishing, including cover, description, and relaunch strategy.

AI Automation Consulting Emerging

Exploring how automation can extend an author's reach and outreach infrastructure beyond what manual work alone can sustain.

Publishing Support

Marketing doesn't happen in isolation from publishing

Beyond outreach and campaigns, I help authors with the broader publishing process: the decisions, positioning, and platform-building that shape how a book is received long before and long after launch day.

Whether you are traditionally published, self-published, or somewhere in between, the marketing strategy should be built around where you actually are in that process, not around a one-size-fits-all playbook.

This is part of why no two campaigns I run look alike. A debut author navigating their first launch needs something different from an established voice with a backlist and an existing readership. I build accordingly, every time.

Linda Grenelle
How I Work

The principles behind every campaign

Built, not templated

Every campaign starts from your book, your audience, and your goals. Never from a recycled framework applied to whoever is next.

Documented by design

Projects and conversations are handled professionally and primarily through email, keeping everything written, traceable, and accountable.

Research before reach-out

Every outreach email is preceded by real research into the recipient: who they are, why your book matters to them, and what they actually need to hear.

Selective by intention

I work with a limited number of authors at a time so that every relationship gets the depth of attention a real campaign requires.

Beyond the obvious channels

Professional associations, clinical networks, academic institutions, and international markets are explored alongside the usual review and media outreach.

Publishing-aware

Marketing decisions are made with an understanding of the full publishing process an author is navigating, not in isolation from it.

Big Five Experience

Six years of strategic leadership at HarperCollins, one of the world's five largest publishers.

Fully Documented

Every strategy, decision, and deliverable documented in writing for complete accountability.

Selective and Private

Limited number of authors accepted each year for maximum strategic depth and attention.

Data-Driven Strategy

HubSpot-level digital marketing intelligence applied to every campaign I build.

Stay Connected

Follow Linda Across Every Platform

Insights on nonfiction book marketing, publishing behind-the-scenes, and quiet updates from the campaigns I'm running.

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Ready to build a real campaign around your book?

If you are a nonfiction author who understands that a great book requires a real outreach strategy, and you are ready to work with someone who has built those strategies at the highest levels of publishing and digital marketing, I invite you to apply.

You have invested an extraordinary amount into writing your book. That investment deserves to be protected, amplified, and brought to the right audiences in a way that gives it the best possible chance of performing at the level it is capable of.

Before you apply, please understand:

I work with a limited number of nonfiction authors at a time

All communication and work is handled primarily through email

I review every application personally. Acceptance is not guaranteed

I expect seriousness, commitment, and clarity of purpose

I do not rush engagements. Quality takes the time it takes

Submit Your Application

Complete the form below and your application will be delivered directly to my inbox for personal review.

Your application is sent directly to Linda's inbox and reviewed personally. All information is kept strictly confidential.

Linda Grenelle

Your book deserves a campaign worthy of its purpose

Every author I work with receives a level of strategic thinking, outreach building, and accountability grounded in genuine, deep, industry-level expertise.

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Contact Author

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